Case Study:

Capturing the Launch of Air Guitar Strings for The Musical Youth Foundation (MYF)

Client

Musical Youth Foundation (MYF)
Founder: Chris Maher

Event

Launch of Air Guitar Strings
Venue: Central Model Senior School, Dublin

Objective

To capture the launch of Air Guitar Strings, a lighthearted yet powerful fundraising campaign by the Musical Youth Foundation (MYF), founded by Chris Maher. The campaign creatively raised awareness about the lack of access to music education for disadvantaged children in Ireland, symbolising the idea of having no instruments — only “air guitar strings.”

Event Highlights

  • Launch held at Central Model Senior School, an inspiring setting with real students benefiting from MYF’s mission

  • Powerful and heartfelt speech by founder Chris Maher, sharing the vision behind Air Guitar Strings

  • Engaging moments with children, teachers, supporters, and musicians celebrating music education

  • Fun and creative portraits of guests “playing” their air guitars — perfect for social media and PR

  • Branded visuals, event signage, and campaign materials captured in detail

Photography Approach

  • Combined documentary-style storytelling with playful, staged shots

  • Emphasised emotional connection, youth empowerment, and community energy

  • Highlighted both the symbolism and serious message of the campaign through visual contrast

  • Delivered consistent, brand-aligned editing suitable for media and fundraising use

Results

  • 150+ high-quality images delivered within 48 hours

  • Photos used by MYF for social campaigns, press coverage, and donor outreach

  • Helped amplify the campaign’s reach and drive donations to fund real instruments for children

  • Strengthened MYF’s visual storytelling and public profile

Gallery Preview

Photography from the launch of Air Guitar Strings by the Musical Youth Foundation, founded by Chris Maher — captured at Central Model Senior School in Dublin.
Photography from the launch of Air Guitar Strings by the Musical Youth Foundation, founded by Chris Maher — captured at Central Model Senior School in Dublin.
Photography from the launch of Air Guitar Strings by the Musical Youth Foundation, founded by Chris Maher — captured at Central Model Senior School in Dublin.
Photography from the launch of Air Guitar Strings by the Musical Youth Foundation, founded by Chris Maher — captured at Central Model Senior School in Dublin.
Photography from the launch of Air Guitar Strings by the Musical Youth Foundation, founded by Chris Maher — captured at Central Model Senior School in Dublin.
Photography from the launch of Air Guitar Strings by the Musical Youth Foundation, founded by Chris Maher — captured at Central Model Senior School in Dublin.
Photography from the launch of Air Guitar Strings by the Musical Youth Foundation, founded by Chris Maher — captured at Central Model Senior School in Dublin.
Photography from the launch of Air Guitar Strings by the Musical Youth Foundation, founded by Chris Maher — captured at Central Model Senior School in Dublin.
Photography from the launch of Air Guitar Strings by the Musical Youth Foundation, founded by Chris Maher — captured at Central Model Senior School in Dublin.
Photography from the launch of Air Guitar Strings by the Musical Youth Foundation, founded by Chris Maher — captured at Central Model Senior School in Dublin.
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